Salesforce is best known for its customer relationship management software. If you run a B2B business of any sort, I bet you could draw that blue-cloud logo from memory. You’ve probably used Salesforce to nurture prospects, service customers, and track sales.
But the software giant has brought its customer relations expertise to the world of eCommerce for B2C sellers with its digital commerce platform, Commerce Cloud Digital.
And while that platform offers key features—like managing multiple sites, campaigns, AI integration with their Einstein integration, and access to retail experts—it doesn’t do everything.
Enter Salesforce’s AppExchange and its hundreds of available apps and integrations for Commerce Cloud .
We’ve done the work of highlighting 6 essential Salesforce Commerce Cloud apps for any business.
These are the 6 apps and integrations you need to make your ecommerce business run smoothly and produce results.
This guide will highlight several key categories and the best product on offer in each, then explain how it works, what it costs, and where to get it.
Ratings and reviews management: Yotpo
92% of consumers look at reviews before they buy, per a 2019 Bizrate Insights study . They’re one of the only ways to get a sense of whether the product they’re considering will meet their needs.
You can have the nicest photos and the best-written copy in the world, but buyers want to hear from real, live people like themselves to see how something stacks up against their expectations. (And they understand and even look for some of those reviews to be negative. Products with ratings of 4.0-4.7 sell better than products with ratings higher than 4.7, per Northwestern .)
Yotpo is one of the best ways to do that.
What it does:
Sends automatic requests to customers to leave a review
Allows you to moderate reviews and respond directly to them
Integrates product star ratings with a selection of on-site widgets
Customize basic integrations to fit your brand’s style and voice
Provides reviews analytics on key KPIs
What it costs:
Free for up to 50 monthly orders with the above features
Need a quote from them for premium accounts that offer extra features like in-depth widgets, advanced customization, and a dedicated partner
Where to get it:
Email and SMS marketing: Klaviyo
Forget direct mail, online display ads, and paid search ads—email marketing is the best bang for buck when it comes to promoting your products, and SMS marketing is quickly making gains, too.
Enter Klaviyo.
What it does:
Builds an email list with well-integrated popups and forms
Automatically updates your email list with demographic data to use to personalize campaigns
Directly handles client responses to campaigns with pre-set messaging flows
What it costs:
Free for up an email list of 250 and up to 50 texts
Depends on size of email list + number of texts sent. $20/month for 251-500 contacts, for instance.
Where to get it:
[https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/klaviyo/
](https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/klaviyo/ )
Marketplace and catalogue management: Mirakl
Amazon became the eCommerce behemoth that it is today because it figured out how to create an online version of a very in-person experience: marketplace shopping.
Instead of browsing the aisles of a superstore, popping into different shops in the mall, or waltzing through a market, you can go onto Amazon and get dish soap, a pair of shoes, the latest gaming console, specialty light bulbs, and half a dozen other things all at once.
Not every Salesforce Cloud Commerce store will need to or want to become a marketplace, but for those that see the opportunity in doing so, Mirakl is your best bet. And if you plan to stay a one-seller shop for a while, you can still utilize Mirkal’s catalogue features.
What it does:
Easily onboards multiple sellers to your site
Controls the quality of third-party vendors and ensures they meet your customers’ expectations
Manages catalogues and product listings (useful for all sellers, including those without marketplaces)
What it costs:
No free trial
Ask for a quote
Where to get it:
Seamless checkout management: Bolt
Customers want the checkout process to be fast and painless, and when it’s not, there are consequences: over 70% of shoppers abandon carts when shopping online , and 85% of shoppers do the same on mobile.
Fixing that looks like providing one-click checkouts where everything is handled on one page—with no slow load times or extra fields to fill in.
But to achieve that, many ecommerce companies have to rely on a dozen different tools: payment processing apps, fraud detection programs, and shipping calculations, among others.
Using an optimized checkout partner allows vendors to create a seamless checkout experience for customers that’s easy to manage on the backend.
That’s exactly the idea behind Bolt.
What it does:
Checks for payment fraud and offers 100% protection
Creates a one-step, one-page checkout experience
Optimizes checkout for mobile with no-scroll walkthrough
Integrates with payment options like Apple Pay and Stripe
What it costs:
Per-transaction fees that depend on your business; you’ll need to ask for a quote
Where to get it:
Payment plan options: Affirm
Shoppers like options. Paypal, credit cards, cryptocurrencies, and yes, the option to pay over time versus in one lump sum.
One of the best ways to do that is with Affirm.
What it does:
Allows shoppers to pay for a purchase in installments
Deposits the full transaction amount to you, the seller, within two business days
Fully integrates as a payment type and payment processor
Drives conversation and AOV
What it costs:
Free to install
Depends, but usually around 2-3% per transaction
Where to get it:
Translation: TextMaster
Operating online as a retailer means that you don’t have to think so much about physical space. Considerations like foot traffic or store rent are gone. Limiting your sales to a certain geographical region is, too.
If your customers and your team are distributed around the world, translation integrations can help make things easier on everyone, allowing them to access information in their native language.
To do that, try TextMaster.
What it does:
Manages your translation queue and projects in real time
Instantly publishes updates to your site
What it costs:
Free to install
Depends on content and language to be translated
Where to get it:
Level up your eCommerce site with these 6 essential commerce cloud apps—plus one more for good measure
And let us know how it goes!
As your business grows and you’re thinking about ways to increase your AOV, improve your margins, and better service your customers, consider offering extended warranties with Clyde. We’ve got a Salesforce Commerce Cloud app we’re pretty proud of and we’d love to help you integrate it with your site.
Sign up for a free demo today to see how Clyde’s platform makes life easier for both you and your customers.
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