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With Clyde, Lull guarantees great sleep and peace of mind

Overview

In 2020, Lull was scaling their business and looking for new ways to drive revenue without a lot of overhead. Clyde’s seamless integration process and experience with DTC companies made them the perfect partner for Lull.

  • Industry
  • Consumer Electronics
  • Channels
  • DTC & Retail
  • eCommerce Platform
  • Other

The Problem

Sleep company Lull offers premium sleep solutions at a fraction of the cost of a traditional mattress all while providing a world-class customer experience that is hassle- and stress-free. Lull evaluated several companies besides Clyde, including Mulberry and Extend. Michael Morton, Director of Product, describes why the other solutions weren’t the right fit for the complexity of Lull’s business: “The integration itself was going to be  custom and take months and a ton of resources on our engineering team’s part.” They had a few goals in mind:

  • GROW REVENUE WITH MINIMAL OVERHEAD
  • EXPAND PRODUCT LINE

3x

Industry Attachment Rate

8 weeks

Implementation Time

12%

Attach Rate

3x

Industry Attachment Rate

8 weeks

Implementation Time

12%

Attach Rate
Michael Morton, Director of Product
You guys have an extremely bright group over there; very capable individuals. And the software has been really great and easy to use.
Michael Morton, Director of Product
Once we went through the complete discovery process, [Clyde’s] tech stack and integration process was the most streamlined and straightforward. [...] The entire integration process was probably one of the smoothest that I've worked on in my time at this company.

The Solution

Lull partnered with Clyde for our seamless, straightforward integration process and expertise in the product protection space. They launched in less than eight weeks and ran internal A/B tests to identify the best placement for Clyde messaging, ultimately achieving an average attach rate of 12%.

    Outcomes

    12% attach rate
    01
    3x Industry average
    02
    8 weeks to implement
    03

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