EVO Gimbals drives LTV with product protection
Overview
EVO Gimbals lets film geeks take their storytelling to the next level with equipment that stabilizes cameras for professional-quality video. With Clyde, they built more trust with customers and drove an 81% increase in average order value.
- Industry
- Consumer Electronics
- eCommerce Platform
- Shopify
- Channels
- DTC & Retail
10%
Increase in AOV6x
Industry Average Attachment Rate22%
Attachment Rate on Cameras10%
Increase in AOV6x
Industry Average Attachment Rate22%
Attachment Rate on Cameras
The problem
EVO Gimbals went with Clyde because they wanted a product protection partner with a seamless onboarding and integration process, a thoughtful approach to customer experience, and an experienced team that would help optimize additional revenue and attachment rate. They wanted to:
IMPROVE CUSTOMER EXPERIENCE
BUILD TRUST & CREDIBILITY
DRIVE CUSTOMER LTV
- GROW REVENUE WITH MINIMAL OVERHEAD
- EXPAND PRODUCT LINE
The solution
Working with Clyde’s merchant success team, EVO devised a plan to implement Clyde on their eCommerce site. They wanted a high-quality, consumer-grade experience, but they didn’t have the dev resources to devote to implementing a solution with a huge lift. With Clyde’s plug-in, they were able to go live in a day and start offering protection plans almost immediately. Their customer experience offers Clyde in three places:
- PRODUCT DETAIL PAGE
- POP-UP MODAL
- CHECKOUT
Outcomes
22% attach rate
6x industry average
10% AOV increase
