EVO Gimbals drives LTV with product protection
Overview
EVO Gimbals lets film geeks take their storytelling to the next level with equipment that stabilizes cameras for professional-quality video. With Clyde, they built more trust with customers and drove an 81% increase in average order value.
- Industry
- Consumer Electronics
- eCommerce Platform
- Shopify
- Channels
- DTC & Retail
10%
Increase in AOV6x
Industry Average Attachment Rate22%
Attachment Rate on Cameras10%
Increase in AOV6x
Industry Average Attachment Rate22%
Attachment Rate on Cameras
The problem
Sleep company Lull offers premium sleep solutions at a fraction of the cost of a traditional mattress all while providing a world-class customer experience that is hassle- and stress-free. Lull evaluated several companies besides Clyde, including Mulberry and Extend. Michael Morton, Director of Product, describes why the other solutions weren’t the right fit for the complexity of Lull’s business: “The integration itself was going to be custom and take months and a ton of resources on our engineering team’s part.” They had a few goals in mind:
- GROW REVENUE WITH MINIMAL OVERHEAD
- EXPAND PRODUCT LINE
The solution
Working with Clyde’s merchant success team, EVO devised a plan to implement Clyde on their eCommerce site. They wanted a high-quality, consumer-grade experience, but they didn’t have the dev resources to devote to implementing a solution with a huge lift. With Clyde’s plug-in, they were able to go live in a day and start offering protection plans almost immediately. Their customer experience offers Clyde in three places:
- PRODUCT DETAIL PAGE
- POP-UP MODAL
- CHECKOUT
Outcomes
22% attach rate
6x industry average
10% AOV increase
