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EVO Gimbals drives LTV with product protection

Overview

EVO Gimbals lets film geeks take their storytelling to the next level with equipment that stabilizes cameras for professional-quality video. With Clyde, they built more trust with customers and drove an 81% increase in average order value.

  • Industry
  • Consumer Electronics
  • eCommerce Platform
  • Shopify
  • Channels
  • DTC & Retail

10%

Increase in AOV

6x

Industry Average Attachment Rate

22%

Attachment Rate on Cameras

10%

Increase in AOV

6x

Industry Average Attachment Rate

22%

Attachment Rate on Cameras

The problem

Sleep company Lull offers premium sleep solutions at a fraction of the cost of a traditional mattress all while providing a world-class customer experience that is hassle- and stress-free. Lull evaluated several companies besides Clyde, including Mulberry and Extend. Michael Morton, Director of Product, describes why the other solutions weren’t the right fit for the complexity of Lull’s business: “The integration itself was going to be  custom and take months and a ton of resources on our engineering team’s part.” They had a few goals in mind:

  • GROW REVENUE WITH MINIMAL OVERHEAD
  • EXPAND PRODUCT LINE
Peter Coughlin • CEO
Clyde enabled us to offer protection plans to our customers without having to spend time or money on a complicated integration.

The solution

Working with Clyde’s merchant success team, EVO devised a plan to implement Clyde on their eCommerce site. They wanted a high-quality, consumer-grade experience, but they didn’t have the dev resources to devote to implementing a solution with a huge lift. With Clyde’s plug-in, they were able to go live in a day and start offering protection plans almost immediately. Their customer experience offers Clyde in three places:

  • PRODUCT DETAIL PAGE
  • POP-UP MODAL
  • CHECKOUT

Outcomes

22% attach rate
01
6x industry average
02
10% AOV increase
03
PETER COUGHLIN • CEO
Clyde is a no-brainer for any store owner looking to build brand credibility by offering a great value add to their end customer.

See it in action

Take a look at EVO Gimbals’s eCommerce experience.

Check it out