All Security Equipment protects their customer experience with Clyde
Overview
A wholesaler for security and access control equipment, All Security Equipment prides itself on a seamless one-stop shopping experience. With Clyde, they improved customers’ post-purchase experience post-purchase and increased margins.
- Industry
- Security
- eCommerce Platform
- Shopify
- Channels
- B2B
The Search
All Security Equipment had two needs when looking for product protection: a provider that could support their goals of increasing average order value (AOV) by at least 50% and a solution that would positively impact the customer experience post-purchase. Because one of the core tenets of All Security Equipment’s customer service strategy is an easy shopping experience, any solution must integrate seamlessly into its ecommerce platform.
The Solution
All Security Equipment partnered with Clyde for Extended Warranty as a way to improve customer retention through post-purchase touchpoints.
Ease of implementation and management was a key component of this solution. “We have a highly custom Shopify theme, and when implementation questions arose during setup, Clyde’s engineers were ready to assist,” says David Jacobs, VP of Marketing. Clyde’s messaging and CTAs were also automated on the website and through post-purchase follow-ups in Klaviyo to simplify the process even more.
Outcome
Since implementing Clyde’s integration, All Security Equipment is well on its way to reaching its AOV goals. Not only has the attachment rate doubled in the first six months, but they’ve also seen a 5x jump in the number of contracts sold in the same timeframe. Customers don’t just appreciate the option of product protection; they crave it.
